Thrust Area


  • Commenced in 2000
  • Coverage in 10 centers initially, now 7 centers in:
  • Districts of Upper Assam, North Bank districts and Sonari area of Charaideo District


  • Dissemination of modern and appropriate technical know-how to the farmers by participatory method.
  • Upliftment of Rural economy through increasing crop yield in the area of operation in a sustainable manner.
  • Initiate the farmers to multiple-cropping and diversification of market oriented crops.
  • Introducing horticultural crops as a subsidiary income generation activities.
  • Training farmers on judicious use of fertilizer, soil and water management and proper crop planning for maximization of yield.
  • Develop Sericulture with special emphasis on the Golden Thread- “Muga”-and other allied culture by value addition.
  • Organization of youth into production groups and empowerment of Women.
  • Dissemination of knowledge through Village Resource Centre.
  • Functions of the centers

  • Encouragement of farmers on modern Agricultural technologies through awareness campaign, meeting and group discussion.
  • Impartment of location specific training to the farmers of respective villages.
  • Demonstration on the use of HYVseeds with full package of practices.
  • Farm and Home visits at regular interval.
  • Field day and Harvesting festival to review the result of new methods and crops.
  • Participation in the Exhibition.
  • Year of demonstration
    Target Area(ha)
    Area achievement(ha)
    2000-01 2000-01
    1000 1000
    935 935
    56% 56%
    2% 2%
    26% 26%
    16% 16%
    2001-02 2001-02
    1000 1000
    1000 1000
    58% 58%
    4% 4%
    25% 25%
    13% 13%
    2001-03 2001-03
    900 900
    900 900
    46% 46%
    6% 6%
    21% 21%
    27% 27%
    2001-04 2001-04
    900 900
    838 838
    48.3% 48.3%
    6.5% 6.5%
    16.7% 16.7%
    28.5% 28.5%
    2001-05 2001-05
    1000 1000
    1004 1004
    49.36% 49.36%
    6.14% 6.14%
    18.25% 15.25%
    26.25% 26.25%
    2001-06 2001-06
    1000 1000
    946 946
    48.1% 48.1%
    4.9% 4.9%
    19.2% 19.2%
    27.8% 27.8%
    2001-07 2001-07
    1000 1000
    831 831
    48.6% 48.6%
    5.3% 5.3%
    14% 14%
    32.1% 32.1%
    2001-08 2001-08
    1000 1000
    955 955
    49% 49%
    5% 5%
    10% 10%
    36% 36%
    2001-09 2001-09
    867 867
    824 824
    53.4% 53.4%
    6% 6%
    13.8% 13.8%
    26.8% 26.8%
    2016-17* * 2016-17 – Spice & condiments – 4.7% & Other head 2.4%. This year our focus laid more on agricultural advocacy than on field demo. 2016-17* * 2016-17 – Spice & condiments – 4.7% & Other head 2.4%. This year our focus laid more on agricultural advocacy than on field demo.
    401 401
    337.5 337.5
    29% 29%
    13.4% 13.4%
    21.4% 21.4%
    29.5% 29.5%


    Demo . Programs
    Villages Villages
    235 235
    359 359
    302 302
    255 255
    333 333
    258 258
    267 267
    316 316
    327 327
    166 166
    Direct Farmer benefriciaries Direct Farmer benefriciaries
    2979 2979
    3412 3412
    3077 3077
    2868 2868
    3326 3326
    2912 2912
    2438 2438
    2721 2721
    2404 2404
    1019 1019
    Indirect Beneficiaries Indirect Beneficiaries
    4560 4560
    8600 8600
    10635 10635
    7834 7834
    4591 4591
    4860 4860
    5396 5396
    5373 5373
    5826 5826
    4158 4158


    The extension endeavors towards enhancing adoption of improved agricultural technologies of the Project are of various categories. Out of these result demonstration on improved technologies of cultivating selected crops is the core and remaining endeavors are supporting for making successful and productive agriculture.


    • Expose women to mechanize cultivation.
    • Arrange skill training on crop and pest management.
    • Organize demonstration with lady farmers.
    • Training on INM and IPM.
    • Working as computer operator in our Village Resource Centre(VRC).


  • Increase in yields of the Farmers and hence their incomes
  • Increase in Multi cropping plots
  • More coverage of the villages and Farmers
  • The project has been able to create ripple effect among the farmers of non project area thereby benefiting large sections of farmers who emulate the examples set by their peers.
  • The project called the ABITA Gramin Krishi Unnayan Prakalpa has already received wide media coverage and hence public appreciation

  • ITA believes that proactive intervention in social and community development issues by industry or corporate groups is increasingly called for for creation of a harmonious environment for business growth.
  • Government policies should aid such efforts.
  • ABITA project has become as best example of private participation in the public work.
  • UK Natcom project -


    Pinky is a community Coach at Barbaruah Tea Estate as part of the International Inspiration Sports For Development (IIS4D) program of which UNICEF is a global partner. Pinky Karmakar is an adolescent girls club member. She was selected amongst few in the country to represent India at the London Olympics in 2012. Community Health for Advancement Initiatives (CHAI) in Dibrugarh & Tinsukia Districts The CHAI Assam is a corporate social responsibility project of Tazo Tea being implemented by Mercy Corps in collaboration with the Indian Tea Association (Kolkata). Working in Dibrugarh and Tinsukia since 2007, CHAI Assam has created a niche among different stakeholders directly or indirectly related to Tea. The goal of CHAI Assam is to "To diversify and integrate economic opportunities on tea estates in the Dibrugarh/Tinsukia districts of Assam"

    The objectives of the project in relation to the goal of CHAI Assam are:

  • Communities and CHAI collaborate to promote viable micro and small enterprise that offer employment and income generation opportunities to un/underemployed people in CHAI communities.
  • Employment opportunities increased for youths through apprenticeships and skills building training in CHAI communities.
  • Education retention programme through scholarships among students of CHAI communities
  • CHAI is a people oriented development program implemented in eight tea estates with 84 labour lines and 36 periphery villages. The total population of its target area is 52990.


    Family Welfare Education Project

    The 'Family Welfare Education Project' of ITA was revived in Dooars Branch Indian Tea Association with the implementation of the UNFPA/ILO assisted project in the year 1982. The project aimed at enlisting the participation and involvement of individual member tea estates of Dooars Branch of ITA in promoting family welfare programme among the plantation workers and their families.


    The objective of the programme were:

    -to achieve a couple protection rate in significant percentage.

    -to increase the proportion of users of modern spacing methods viz. Nirodhs, lUDand Oral pills.

    -to reduce the infant mortality rate by full coverage of all children by immunization and by improved management of diarrhoeal diseases and to reduce the maternal mortality.

    -to decrease parasite infestation.

    -to increase environmental sanitation facilities.

    -to disseminate the result of project implementation to tea plantations in other states.

    A significant feature of the Project is that it involved the local garden population to fulfil its various objectives. Special mention can be made to Mothers' Club which actually comprised of few respected and knowledgeable women of the garden who were trained to disseminate information and motivate the workers to adopt various safety measures relating to health.

    Later when the Family Welfare education Programme came to an end, the Tea Board favoured the Associaton with financial assistance to continue the programme in DBITA. The Programme was taken up in DBITA member gardens from 1997. Now, the Tea Board is still providing financial assistance to DBITA for continuing the Family Welfare Education Programmes in its member gardens in Dooars.


    • a Orientation and training of para-medical personnel in the plantations for motivation and education of workers and provision of services as necessary.
    • b Provision of Mobile Unit for undertaking motivation and education activities for plantation workers at their place of work.
    • c Creation of a cadre of influential worker motivators in each plantation for promoting health, Family Welfare and Environmental sanitation.
    • d Setting up of garden level Steering committees to formulate, monitor and evaluate the activities of the Family Welfare Programme.
    • eThe ultimate objective of the programme is aimed at motivating plantation workers to accept small family norm, adopt hygienic practices and improve child health; thus improving their quality of life.

    The Field Supervisors of FWEP, DBITA, maintains constant rapport with the government health department at the District level and block level as also with the Medical Officers and other health department staff at all the member tea gardens as well as the members of Mothers'club and Steering Committees to promote, conduct and co- ordinate various health related programmes, seminars and workshops from time to time. The major activities undertaken by the Family Welfare Education Programme are as follows:

    • 1 to conduct line Meetings at tea gardens coordinated by respective field Supervisors ofFWEP, DBITA.
    • 2 to conduct IUD campsat Tea garden level.
    • 3 Indoor Residual Spray work in tea gardens by the Public Health department of the District Health & Family Welfare Samity of Jalpaiguri.
    • 4 Mothers Club & Steering committee meetings to review the activities of FWEP programme.
    • 5Workshop for Newly Married couples
    • 6Monthly Peripheral Health Institute Meetings at Block level.
    • 7Sterilization camps.
    • 8Various Child Immunization programmes.
    • 9Intensified Pulse Polio immunization Programme.

    The Association after an in-depth study, framed an Incentive Scheme on Family Welfare for acceptors and promoters as well as to the non-working spouses of workers. This incentive scheme is over and above the cash incentives provided by the State Government.

    It deserves to be mentioned here that during the period between April 2011 to March 2012, the project achieved 1263 acceptors to convert in permanent method of sterilzation.

    As regards, Universal Immunization & Pulse Polio Immunization, during the above-mentioned period, the coverage achieved in the member gardens of DBITA was almost 100%.

    As for acceptors of spacing methods during the year 2011-2012, the number of acceptors of IUD were 1298, Nirodh were 4985 and Oral Pill were 6245. It needs to be mentioned that with active persuasion with different Government and Non-Government agencies on health care issues, Dooars Branch Indian Tea Association, has been able to achieve success e.g. setting up of Mobile Medical camps organized by MANT in different member tea gardens viz. Huldibari, Rheabari, Katalguri, Mogulkata, Red Bank and Surendra Nagar under Dhupguri Block, as a result of which, a sizeable number of resident populations have been benefitted in terms of X-Ray, pathological tests and requisite medicines.

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