MEETING
AT INDIAN EMBASSY
A meeting was organized at the Indian Embassy on October
16, 2003 to discuss the problems, prospects and way forward
for Indian teas in the Russian Federation/CIS and Baltic
nations. The meeting was attended by the visiting ITA
team, merchant exports operating in Russia and represen-tatives
of the State Bank of India and Canara Bank _ both will
shortly open full-fledged branches in Moscow. The meeting
was later addressed by H.E. Mr. K. Raghunath, Ambassador
of India to the Russian Federation.
The DTP Moscow said that the ITA delegation's visit will
help correct the two lacunae affecting Indian presence
in the Russian market - (1) Quantity Gap: Indian exports
have slipped from about 100 mkgs in 1999-2000 to about
45 mkgs in 2002-03; (2) Quality Gap: Demand for low quality
teas by the Russian companies in the aftermath of the
bubble burst in August 1998. The random use of the 'Indian
Tea' tag and mislabelling of teas caused the Indian brew
being associated with "low quality". He assured
that the ITA producer-exporters were looking at incremental
in the market.
He further informed that the Tea Board's Moscow office
has chalked out a strategy for a 'Joint Promotion Campaign'
to create awareness of the Indian Tea Board logo and simultaneously
building brand equity of some In-dian/Indo-Russian brands
which were 100 per cent India-sourced. The strategy involved
_ (1) Putting in place the foundation of a monitoring
mechanism for administering the use of the 'Indian Tea'
logo; (2) Creating a steady supply chain of packets made
by Indian and Russian companies with Indian partners;
(3) Build the brand equity of the logo through adver-tising
in the electronic and print media.
The DTP further mentioned that the Tea Board's strategy
of locating a bou-tique/bar in Moscow, showcasing the
finest Indian teas, has been champi-oned by the Indian
Ambassador in Moscow.
The Ambassador, H.E. Mr. K. Raghunath, took cognizance
of ITA's view point that while merchant exporters have
been imparting value to the Indo-Russian trade by offering
blends at standards demanded by the Russian market, the
producer-exporters' core competence lay in manufacturing
tea of good quality. The producers would,
therefore, ideally look to line-by-line business which
would have to be based on importers being kept fully informed
of the seasonal patterns of the Indian produce as well
as be given the assurance to deliver a quality product
as fresh as possible through effi-cient shipment and logistics
management.The Ambassador was also
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briefed about the effort to put in place an "in-centive
scheme" to alter the production mix of Indian tea
in favour of the Orthodox variety.Mr. Raghunath assured
the team that he would place a strong recommendation to
the Ministry of Commerce to introduce an ap-propriate
incentive scheme to induce Orthodox production since that
was vital in servicing the requirements of the Russian
importers.
TEA
TASTING SESSION
A tea tasting session was held at the Institute of Physical-Chemical
Biology, Moscow State University, courtesy Dr. Ashish
Ranjan Das, General Director of CISCO-PRODEX, and a joint
venture engaged in certification/testing of products.
The delegation members laid out their teas which were
sampled by leading Russian companies.
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ITA
members and delegates at the tea tasting session
organised in Kolkata after the visit. |
EQUIPMENT
IMPORT SOPS
Pursuant to ITA's ongoing efforts at securing grant of
duty concessions on import of machinery for quality upgradation,
the Government of India has reduced the Special Additional
Duty to 'nil' vide a notification dated De-cember 10,
2003.
Hence, the duty structure now is:
STANARD RATE :
5%
ADDITIONAL DUTY :
NIL
SPECIAL ADDITIONAL DUTY :
NIL
The following machinery will attract only five per cent
import duty (addi-tional and special additional duties
being nil)-
*Tea bagging machine, falling under tariff item 8422 30
00
*Tea packaging machine, falling under tariff item 8422
30 00
*Colour sorting machine, falling under sub-heading 8433
60
*Tea leaf-cutting rolling machine, falling under tariff
item 8438 80 40
*Mechanical harvester, falling under tariff item 8433
59 00
*Tea pruning machine, falling under tariff item 8201 60
00
*Mist lower, falling under tariff item 8414 59 20
*Sprayer, falling under tariff item 8424 81 00
The revised Customs Duty rate will be valid till April
30, 2005.
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